Photo Werewolf exhibited at Game Market 2025 Autumn (booth D20)
Event

Photo Werewolf exhibited at Game Market 2025 Autumn (booth D20)

Photo Werewolf exhibited at Game Market 2025 Autumn, held at Makuhari Messe on 22–23 November 2025, at booth D20 on both days.

Where the booth was

Booth D20, near the food court.

Venue map for Game Market 2025 Autumn with a red arrow marking booth D20 in exhibition hall 6
The venue map. D20 was in exhibition hall 6, near the food court

Visitor offers we ran (during the event only)

1. Original tissue packs for signing up free

You can join a game as a guest without registering, but registering lets you host games. Anyone who signed up got an original tissue pack with a quick how-to-play printed on it.

An original Photo Werewolf pocket tissue pack, its packaging printed with a six-step illustrated guide to playing and a QR code
Original tissue packs with the six steps of play printed on them

2. A coupon valid for the two event days

For the paid plans, we issued a 20% off your first month coupon valid only across the two days of Game Market 2025 Autumn.

3. Original merchandise for paid plan sign-ups

We made original merchandise to mark the exhibition. Visitors who showed us their My Page at the booth, confirming an active paid plan, received a gift — a different item depending on the plan.

A folding smartphone stand printed with the Photo Werewolf logo and wolf illustration
A phone stand for Gold plan members
A stainless steel Thermos tumbler printed with the Photo Werewolf logo
A vacuum-insulated Thermos tumbler for Platinum plan members

Stock was limited in every case, and the offers ran while supplies lasted.

The A5 flyers we handed out on the day listed all of these offers together.

八丁目Games『写真人狼』 @photowerewolf

ゲムマ当日配るA5チラシ入稿しました！

チラシにも書いてある通り無料会員登録、有料サブスク登録でチラシに書いてある粗品をプレゼントします！

ぜひゲムマ当日はブースに遊びに来てください！

#ゲームマーケット2025秋 #ゲムマ2025秋

Front of the A5 flyer, showing the six steps of play alongside the plan pricing, visitor offers and event-only coupon as they stood at the timeBack of the A5 flyer, with a tagline about the moment your heart skips and a mock-up of the game running on a phone

“Sent the A5 flyers for the event off to print! As it says on the flyer, anyone who registers for free or takes out a paid subscription gets the small gifts listed on it! Please come by the booth on the day!”

View on X

We were posting across our channels too

X was our main channel, and we published how-to-play and promotional videos on YouTube and Instagram. We also had a booth page on the official Game Market site, where we posted event-specific updates.

八丁目Games『写真人狼』 @photowerewolf

誰かに知ってもらえてるのがわかるの、とても励みになります😊 後1ヶ月たくさんの人に知ってもらえるように頑張ります！ #ゲームマーケット2025秋 #ゲムマ2025秋

“Knowing that people are finding out about us is really encouraging 😊 One month to go — I'll do my best to get it in front of as many people as I can!”

View on X

Finally

We say it ourselves, but the game turned out really fun. That said, Photo Werewolf is still a work in progress — and unlike a regular analog game, we can keep improving it. That’s its strength.

We had playtests running at the booth, and got to talk about the game with everyone who came by.

Photo Werewolf Play Photo Werewolf free in your browser A new kind of online Werewolf where you bluff with photos on your phone. Grab some friends. Play a round for free